How Tejal Khurana is Building Plode: The Party Handbag Brand Redefining Affordable Luxury
Every once in a while, you come across a brand that stops you mid-scroll, makes you zoom in, and leaves you wondering, Why haven’t I heard of this before?
That’s exactly what happened when we stumbled upon Plode while doing one of our Listicles – 5 Women-Led Handbags Brands in Delhi NCR for Perfect Party Look. Intrigued, we did what any fashion enthusiast would — we connected with the woman entrepreneur behind the brand to know more about her brand and her entrepreneurial journey.
Meet Palak and Tejal Khurana, the powerhouse duo redefining affordable luxury in the handbag game. And no, they are not sisters sharing the surname; these co-founders first met while studying Fashion Integration at NIFT Delhi. Fast forward through years of working with design giants like Soltee and Gaurav Gupta, and they found themselves craving something more. As Tejal puts it – “The excitement and thrill of making our own designs and bringing our own ideas to life, and our shared love for embellishments.” This is what inspired them to launch their brand, Plode, in October 2021.
The Spark That Ignited Plode
Fashion isn’t just about what you wear, it’s about how it makes you feel. Tejal and Palak wanted to design handbags that weren’t just accessories, but statement pieces. Bags that would make heads turn at brunch, steal the show at a wedding, and glide effortlessly from traditional to contemporary outfits.
Their bestsellers? The Denim Bags, Starry Bucket Bag, Delhi Wristlet, and the Floral Heart Clutch. Every piece is handcrafted, dripping in luxe detailing, and – get this – all under INR 8,000. Because looking expensive shouldn’t mean spending a fortune.
What makes them stand out is their stand out designs and their intricate premium crystals, glass-beads, and pearls embellishments. Also, all their bags are made from 100% vegan materials and are cruelty-free, so carry them guilt-free wherever you go.
The Highs and Lows of Building a Fashion Empire
Starting Plode wasn’t a fairy tale for these women entrepreneurs – it was a rollercoaster. There were days when supply chains fell apart, moments of self-doubt before launching a new design, and the constant balancing act between quality and cost. But giving up was never an option for them.
The turning points? Seeing celebrities and influencers carry their bags, and hearing strangers mention Plode by name. Also, watching customers return again and again – not just for themselves, but to gift loved ones. Those moments weren’t just wins; they were proof that Tejal and Palak were on the right track of their entrepreneurial dreams.
The Art of Standing Out
In an industry drowning in logos and mass production, Plode dares to be different. They don’t chase trends; they set them. Their bags are bold yet timeless, sophisticated yet playful. For their marketing, Tejal is leveraging social media, celebrity collaborations, and digital storytelling to create a community of fashion-forward women who get it.
Customers rave about the quality, intricate detailing, and customization options that make Plode handbags truly one-of-a-kind. Many repeat buyers call them conversation starters, elevating their outfits with just the right touch of luxury.
The Future of Plode: Bigger, Bolder, Global
What’s next? Plode is actively working on expanding into international markets. They are also planning to introduce a new line of accessories.
Tejal and Palak aren’t just building a business; they’re creating a movement—one that celebrates fearless fashion, individuality, and the belief that luxury should be accessible.
And for every woman dreaming of launching her own brand, their advice is simple: “It’s not the things we do in life that we regret, it is the things we didn’t do.”
So here’s your sign. Take the risk. Make the bold move. Because if Plode has proven anything, it’s that magic happens when you create your own rules.
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