As the founder of Women Listed, I often find myself speaking with women who are building everything—from wellness brands to catering businesses, content studios to coaching practices. And I keep coming back to one question: Why don’t we create more strategic, on-ground events that actually serve these women where they are?We’re quick to organize exhibitions, pop-ups, and networking sessions. But too often, they’re broad and generic—treating all women-led businesses as one single category.But a home chef needs a buyer or aggregator. A wellness therapist needs real paying clients. A coach or designer needs help with packaging her service, pricing it right, and building trust online.And here’s the truth we forget: That same woman is not just the entrepreneur—she’s also the&nbsp;consumer. She’s the decision maker in her home. She’s the one spending, influencing, referring, and building quietly behind the scenes. She’s not just showing up to pitch—she’s buying, referring, influencing.It’s time we build sharp, outcome-driven formats: Growth meets for foodpreneurs. Client-ready days for service providers. Wellness events that drive real traction. Not just visibility—conversion, confidence, and clients.She is the business. She is the buyer. She is the momentum. Let’s start building for her. It’s time we built events that actually move her forward. Also Read: <a href="https://womenlisted.com/blog/visibility-vs-activity-for-women-entrepreneurs" target="_blank">Why Being Active Isn’t Enough – Visibility Is What Builds Your Brand</a>Also Read: <a href="https://womenlisted.com/blog/how-women-entrepreneurs-can-use-business-listings-as-digital-business-cards" target="_blank">How Women Entrepreneurs Can Turn Business Listings into Powerful Digital Business Cards</a>

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Discover why women-led ventures need sharper, outcome-driven events—formats that convert visibility into buyers, clients, and real momentum.

Beyond Pop-Ups: Outcome-Driven Events for Women Entrepreneurs

We don’t need more generic networking events. Women-led businesses need sharp, strategic formats that lead to real clients, growth, and confidence. Here's why—and how—we should start building for her.

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From Generic to Strategic: Why We Need Outcome-Driven Events for Women-Led Businesses

In the pine-covered hills of Tangmarg, Kashmir, where mist lingers over deodar trees and every sunrise feels sacred, The Cheese Cottage Homestays offers more than a place to stay — it offers a story. Behind this immersive hospitality experience is Insha Qazi, a woman who turned a crumbling estate in the woods into a beacon of sustainable tourism, cultural pride, and personalized luxury.&nbsp;It was when Insha took the decision to nominate herself in the 4th Edition of Women Listed’s Celebrating Excellence Awards, we came across this amazing entrepreneur and the venture she is building, and want to share her story with you.From Classrooms to Cottages: Insha’s Unlikely PivotInsha’s journey didn’t begin in hospitality. With a background in civil engineering and a marketing degree from the UK, she returned to Kashmir in 2015 with a bold mission: to create meaningful, local employment.She founded SSMD School of Fashion &amp; Design, Kashmir’s first fashion institute, and taught entrepreneurship at elite institutions like IIT Jammu, IIM Jammu, and City Business School Bangalore.But her pivot to hospitality wasn’t just a business decision — it was personal. “By creating a homely atmosphere for my guests, I wanted to offer more than just accommodation — I wanted them to connect with Kashmir,” Insha shares.What Makes The Cheese Cottage So Unique?Started in 2019, The Cheese Cottage quickly grew into one of India’s most talked-about boutique stays. But this isn’t your standard tourist spot. It's handcrafted, literally — from locally sourced walnut wood and Kashmiri copperware (traam) to custom wicker décor made by regional artisans.“We sourced a local wicker man to design plant holders and baskets,” she says. “We also used handcrafted Kashmiri copperware — because this place had to reflect who we are.”What makes it even more distinct? Personalization. Guests don’t just check-in — they’re welcomed like family, with custom menus, curated outings, and attention to detail that feels hand-stitched.From high tea by the brooke to Gujjar-Bakarwal thalis and pit-cooked Central Asian dishes, every experience is crafted with care. “We focus on making meals not just delicious, but a visual experience,” she emphasizes.Overcoming the Odds: Innovation in the WildBuilding luxury in the middle of a forest was no easy feat. “Creating world-class infrastructure in the middle of the jungle was a challenge — logistics, manpower, materials… everything,” Insha admits.But instead of outsourcing, she leaned in locally. Her approach was rooted in sustainability — upcycling, working with Kashmiri artisans, and using eco-friendly resources to create a premium European-standard experience with a Kashmiri soul.Insha’s vision is proving contagious. Within just one year, she launched six unique homestays, each with its own charm. In the past year alone, her business has generated ₹50 lakhs in revenue and created 12 new jobs — a significant impact in a region that often lacks opportunity.Going Viral with Word-of-MouthHer growth has largely been organic — driven by exceptional guest experiences. Take Shweta Agnihotri, a guest who chose The Cheese Cottage for her pre-wedding proposal. “The fireworks in the forest, the cozy ambiance, the setup — it was the best proposal in the world,” she wrote.Each visit is crafted this way — not a stay, but a story.Recognition &amp; InfluenceIn 2024, The Cheese Cottage was named “Most Unique Homestay” by MakeMyTrip, and Condé Nast Traveler listed it among India’s Best Homestays. Even Prime Minister Narendra Modi acknowledged Insha’s work during his address highlighting pioneering young entrepreneurs.These accolades aren’t just symbolic — they validate her belief that hospitality can be transformational. “Nowadays, homestay do not just mean a bed for the night. Today, it’s about immersion in food, nature, stories, and connection,” she says.Looking Ahead: A Bigger VisionInsha’s next steps include wellness retreats, expanded collaboration with Kashmiri artisans, and even deeper investments in eco-friendly practices.“Sustainable tourism isn’t just about protecting the environment. It’s about preserving identity, tradition, and community,” she explains.The Legacy She’s BuildingInsha Qazi is building more than a business — she’s building bridges. Between visitors and locals. Between tradition and innovation. Between a valley often misunderstood and the global travelers eager to understand it better.Her work is a powerful reminder that entrepreneurship isn’t just about scaling profits. It’s about scaling impact. And with every new homestay, every handcrafted meal, and every glowing review, she’s proving that Kashmir isn’t just a destination — it’s an experience waiting to be lived. Also Read: <a href="https://womenlisted.com/blog/visibility-vs-activity-for-women-entrepreneurs" target="_blank">Why Being Active Isn’t Enough – Visibility Is What Builds Your Brand</a>Also Read: <a href="https://womenlisted.com/blog/from-campaigns-to-ceramics-kajal-mehta-joshis-journey-to-finding-her-true-calling-in-entrepreneurship" target="_blank">Kajal Mehta Joshi’s Journey to Finding Her True Calling in Entrepreneurship</a>

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Entrepreneur Insha Qazi is transforming travel in Kashmir through The Cheese Cottage Homestays. She also entered Women Listed: Celebrating Excellence for her impact in sustainable tourism and local entrepreneurship.

Meet Insha Qazi – Redefining Kashmir Homestays with The Cheese Cottage

Insha Qazi, a woman entrepreneur, is reshaping Kashmir’s tourism scene with The Cheese Cottage Homestays — known for cultural depth, comfort, and local connection.

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Meet Insha Qazi: A Woman Entrepreneur Redefining Homestay in Kashmir with The Cheese Cottage

Why Women Entrepreneurs Must Shift from Hustle to ClaritySocial media posts. WhatsApp forwards. Exhibitions. Daily hustle.If you’re a woman entrepreneur in India, especially a homepreneur or solopreneur, you’re likely doing a lot every day to keep your business running — and growing. But here’s a question that might sting just a little: Is all this effort actually making you visible?In today’s noisy digital world, simply being active isn’t enough. Real growth comes from being seen by the right people, for the right reasons, at the right time.What Does Visibility Actually Mean?Visibility isn’t just about showing up everywhere — it’s about how clearly your business is seen, understood, and trusted by your audience. It’s the kind of visibility that leads to recognition, referrals, and results. A clear business listing that tells people exactly what you do. A reel or blog that connects emotionally. A pitch at an event where your brand leaves a mark. A recommendation from someone who truly gets your value.At Women Listed, we see visibility as a strategy — not a stunt. It’s intentional and layered, built over time through clarity of message, consistency of presence, and meaningful community engagement.When Activity Becomes a DistractionOn the flip side, activity is what many of us default to when we’re unsure what will really move the needle. You might be posting daily on Instagram, attending every mela, changing your logo again, or hopping on every new trend — but still not seeing results.Activity makes you feel productive. But without direction, it can leave you overwhelmed, burnt out, and unsure of what’s actually working. Your energy is being spent, but your brand isn’t being built.For many women business owners — especially those doing it all themselves — the pressure to “stay visible” often translates to doing more instead of doing smarter. And because of the constant comparison with others, we fall into the trap of thinking that more activity means more success. It doesn’t.What We See in Women Listed’s CommunityOver the past few months, we’ve interacted with hundreds of women-led businesses at Women Listed — and a pattern is clear. The ones who grow steadily and sustainably aren’t the ones doing the most. They are the ones doing the right things.They show up with clarity. They choose platforms that align with their audience. They build real connections, not just content. Most importantly, they create micro-moments — those small but powerful steps that build momentum over time.How to Shift from Busywork to Meaningful VisibilityIf you’re stuck in a cycle of doing more but feeling invisible, it may be time to pause and realign. Ask yourself: where is your time really going? Does your messaging truly explain your value? Are you building brand recall or just passing by in the feed?Instead of trying to be everywhere, focus on one or two pillars of visibility that work for you. Whether that’s sharing your voice through video, participating in expert-led sessions, or building your business profile on a platform like Women Listed — depth beats width, every time.Also, start tracking real engagement — not just likes or views, but leads, referrals, collaborations, and conversations. That’s where true visibility lives.And of course, keep learning intentionally. Join workshops that help you grow with purpose and tools that align with where your business is going — not just where the crowd is.Final ThoughtsYour business deserves more than hustle. It deserves to be understood, remembered, and chosen.Visibility is not about doing more. It’s about doing with clarity. It’s about building a presence that resonates even when you're not shouting. So the next time you're caught up in activity, ask yourself:“Is this helping me be more visible — or just more busy?”Because when you shift from motion to meaning, that’s when real growth begins. Also Read: <a href="https://womenlisted.com/blog/marut-bhardwaj-human-leadership-women-entrepreneur-journey" target="_blank">Beyond the Boardroom - How Leadership Coach Marut Bhardwaj Found Purpose in Presence</a>Also Read: <a href="https://womenlisted.com/blog/how-women-entrepreneurs-can-use-business-listings-as-digital-business-cards" target="_blank">How Women Entrepreneurs Can Turn Business Listings into Powerful Digital Business Cards</a>

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Learn the key difference between business visibility and busy activity, and how Indian women entrepreneurs can build momentum through smart, strategic actions.

Difference Between Visibility and Activity for Women Entrepreneurs

This article explores the key difference between staying busy and building real visibility — and how Indian women entrepreneurs can move from scattered activity to focused momentum.

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Why Being Active Isn’t Enough – Visibility Is What Builds Your Brand

There comes a moment in every driven professional’s life when the numbers stop feeling like a win. For Marut Bhardwaj, that moment didn’t arrive with fanfare or failure — it came quietly, like a nudge from within. What followed wasn’t just a career pivot. It was a calling.What Inspired Marut to make the Career ShiftFor thirty years, Marut lived what looked like the perfect professional life. Brand communication guru. Profit center maven. The woman who could turn chaos into campaigns and numbers into narratives. Her LinkedIn would have made any headhunter weep with joy.But here's the thing about success—sometimes it fits like a designer suit that looks perfect but feels suffocating."I was no longer satisfied with just driving outcomes—I wanted to understand what drives people," Marut admits, and you can almost hear the moment her entire world shifted on its axis.That restless feeling? That sense that spreadsheets weren't feeding her soul? It wasn't a midlife crisis—it was an awakening.So she did what few would dare. She walked away from the tried-and-true path and leaned into uncertainty—with nothing but instinct and purpose as her guide.Not a Business—A MovementToday, Marut serves as a Senior Facilitator and Client Director at Potential Project, working with leaders from Microsoft, Unilever, Accenture, and more. But what she offers isn’t your standard corporate training. She creates safe, soulful spaces where leadership is redefined—where presence matters more than performance.Marut is clear: she isn’t building a traditional business. She’s building a movement —one that redefines leadership. Her work spans across Leadership facilitation for senior executives, Designing transformational offsites and retreats, and consulting on trust, culture, and psychological safety. She is also curating spaces like Mindful Leadership India; while authoring human-centric content and books like Leadership UnmaskedWhat makes her different? It’s not a process — it’s a presence. She listens deeply, reflects gently, and helps leaders drop their armor. No buzzwords. No masks. Just clarity, courage, and compassion.Leaving the Ladder to Find GroundLeaving behind corporate success wasn’t easy. Marut had a thriving career, reputation, and network. But she chose something harder—and far more fulfilling: walking into the unknown.She unlearned what decades in the industry had taught her and started to lead from the inside out. Her book, Leadership Unmasked, challenges 30 myths of modern leadership and offers a radically human alternative. And the response has been nothing short of transformative.She’s guided leaders across continents—witnessing visible shifts in presence and energy, sometimes after a single session.Authentic, Adaptive, and Ahead of the CurveMarut’s work isn’t just soulful—it’s smart. She blends neuroscience, Eastern wisdom, and behavioral psychology to meet the moment: hybrid work, burnout, emotional fatigue, and the hunger for authenticity.She doesn’t sell. She shares—mainly through LinkedIn, where her honest reflections often strike a nerve. In a world built on noise, her approach of quiet strength stands out.What’s Next: Scalable SoulworkMarut’s next steps are bold and future-focused:<ul><li>A digital knowledge hub for human leadership</li><li>Certification programs for HR and L&amp;D professionals</li><li>A leadership AI chatbot for real-time reflection and support</li></ul>She’s building tools that scale, but stay soulful. Because human leadership shouldn’t be a luxury—it should be accessible.To Every Woman Building Something RealMarut has a powerful message for fellow women entrepreneurs:“Trust your instincts more than your CV. Create from your core, not from trends. Your presence is your product—let it shine.”At Women Listed, we exist to amplify stories like hers. Not because they’re perfect, but because they’re real. Because behind every small business led by a woman is a quiet revolution—and Marut Bhardwaj is leading hers with heart, wisdom, and purpose. Also Read: <a href="https://womenlisted.com/blog/who-are-we-really-building-for-a-reflection-on-indian-women-entrepreneurs" target="_blank">Who Are We Really Building For? A Reflection on Indian Women Entrepreneurs</a>Also Read: <a href="https://womenlisted.com/blog/story-of-prachi-seksarias-moora" target="_blank">Crafted with Care: How Prachi Seksaria Is Redefining Sarees for the Conscious Indian Woman with Moora</a>

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Discover how Marut Bhardwaj left corporate success to lead a purpose-driven movement in mindful leadership. Her inspiring journey empowers women entrepreneurs to lead with compassion, clarity, and authenticity.

Marut Bhardwaj on Human Leadership and Building a Purpose-Led Business

Marut Bhardwaj, a former corporate leader, now empowers global executives through human-centered leadership. Her journey from profit to purpose inspires women entrepreneurs to build from instinct, compassion, and authenticity.

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Beyond the Boardroom: How Leadership Coach Marut Bhardwaj Found Purpose in Presence

In a city better known for its history than its high-tech skincare, Dr. Aishwarya Chauhan saw a gap—and decided to do something about it. With her background in dermatology and a clear vision, she founded Casa Derma Skin Solutions in 2022. The goal wasn’t just to open another clinic, but to bring credible, holistic skin and wellness care to a space where it was often misunderstood or out of reach.What started as a solo effort has grown into a thriving, multi-floor practice offering everything from dermatology and laser treatments to spa therapies and yoga. And behind it all is Dr. Chauhan—focused, thoughtful, and committed to making good skin more than a privilege. It’s a mission rooted in practicality, backed by science, and built for real people.From Global Training to Local ImpactDr. Chauhan studied dermatology in the UK after completing her medical degree in India. That experience gave her exposure to advanced aesthetic practices, something she felt was missing back home—especially in smaller cities. She returned with a plan: bring those tools to places like Lucknow, but make them more accessible. Not just in price, but in perception."I grew up in a smaller town," she says. "I knew how limited the conversation was around skin and wellness. It was either dismissed or viewed as vanity. I wanted to change that."What Makes Casa Derma DifferentCasa Derma isn’t just a dermatology clinic. It’s one of the only standalone centers in the region that combines clinical and aesthetic dermatology with wellness services like meditation and yoga, salon treatments, and advanced laser therapies. The space is intentionally designed—both in its physical layout and service offering—to feel private, warm, and comfortable.What also sets it apart is the flexibility. Treatments are customized not just to skin type, but to the person’s goals, concerns, and budget. One standout example: Casa Derma was among the first in North India to offer GFC and exosome therapy for hair loss, alongside autologous stem cell treatment—all with strong patient feedback.Earning Trust, One Conversation at a TimeStarting a clinic focused on aesthetics in Lucknow wasn’t easy. Many people were skeptical—not just of the technology, but of the idea itself. So Dr. Chauhan and her team took a different approach. They hosted free consultations. Held demo days. Partnered with NGOs to offer free training and placements for underprivileged women. Slowly, the skepticism began to shift."We needed to show that this was about health, not vanity," she explains. "Once people understood that, they became curious. Then they became clients."Growing Impact and Expanding VisionCasa Derma now sees 20–25 new patients a day. A training institute launched just a few months ago already has over 20 students enrolled, with a full placement rate. And the next phase is underway: a second clinic in Kanpur, run on a franchise model.Despite the business milestones, for Dr. Chauhan, the real achievement is seeing people regain confidence. She recalls one patient, a 50-year-old woman struggling with acne and pigmentation, who returned after treatment and laughed, saying her iPhone’s face recognition no longer worked—because her skin had changed so much.Looking AheadDr. Chauhan's goals for the coming year are focused but ambitious. She wants to expand the training institute further, adding courses in injectables, beauty, and online offerings for students outside Lucknow. At the same time, she hopes to build more Casa Derma-style clinics in other Tier 2 cities, scaling what she’s built while keeping the core values intact."We’re not just selling treatments. We’re changing how people think about self-care," she says. And in a place where that conversation was long overdue, it’s a change that’s starting to stick.<hr>Also Read: <a href="https://womenlisted.com/blog/shilpa-jaiswal-wellness-journey-and-recognition-by-women-listed" target="_blank">From Movement to Mindfulness: Shilpa Jaiswal’s Wellness Journey and Recognition by Women Listed</a>Also Read: <a href="https://womenlisted.com/blog/from-living-room-to-limelight-how-meeta-nagpal-turned-a-missed-dream-into-a-thriving-business" target="_blank">From Living Room to Limelight: How Meeta Nagpal Turned a Missed Dream into a Thriving Business</a>

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Discover how Dr. Aishwarya Chauhan’s Casa Derma is redefining skincare in Lucknow with modern dermatology, affordable treatments, and holistic wellness.

Dr. Aishwarya Chauhan's Casa Derma Lucknow on Women Listed

Dr. Aishwarya Chauhan, founder of Casa Derma in Lucknow, is bringing accessible, science-backed skincare to Tier 2 cities. Learn how her clinic blends dermatology, aesthetics, and wellness to change how people see self-care.

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Here’s How Dr. Aishwarya Chauhan Is Making Worldclass Skincare Real and Accessible in Lucknow

For some, entrepreneurship begins with a business plan. For others, like the founder of Moora, it starts with a love story — one draped in six yards of tradition.“I’ve always been drawn to sarees,” shares <a href="https://womenlisted.com/moora167532" target="_blank">Prachi Seksaria</a>. “They’ve been a constant in my life, not just as garments but as expressions of identity, heritage, and comfort.” That deep personal connection eventually inspired her to launch Moora — a brand that’s as bold as it is rooted in culture.The word ‘Moora’ means silly or carefree, an energy the brand channels into every thread. In fact, Moora is about aesthetics in cotton and silk. The sarees are designed for everyday comfort while reflecting the elegance of Indian craftsmanship. With a focus on affordability and conscious production, each piece is responsibly crafted. Prices start at ₹3,250 and go up to ₹6,900, with regular deals available on the website. Today, Moora is proud to have built a community of over 20,000 happy customers.<h2>A New Lens on the Saree</h2>The idea was simple: take something traditionally ornate and make it wearable — every day, anywhere. As Prachi explains, “Let’s face it, sarees can be a bit of a hassle. But they don’t have to be.” With that in mind, Moora set out to reimagine the saree as modern workwear—comfortable enough for the daily commute, stylish enough for a boardroom, and casual enough for an impromptu street-side chai.<a href="https://www.instagram.com/moora.jaipur/" target="_blank">Moora </a>uses co-conscious materials like soft cotton and silk that are not only gentle on the skin but kind to the planet. “We’re committed to accessibility without compromising on ethics. That means fair pay for artisans and price points that don’t alienate everyday buyers,” Prachi adds.Each saree is handcrafted in Bagru, Rajasthan—a region celebrated for its block-printing legacy. Here, traditional techniques aren’t just preserved; they’re evolved. “We’re not just giving artisans instructions; we collaborate with them. Many of our best designs have come from their suggestions, refined by our design team.”<h2>Building a Brand, One Artisan at a Time</h2>But this journey wasn’t without its trials. As Prachi recalls, “The hardest part was finding artisans who matched our vision — those who cared about quality as much as we did. It took time. But eventually, we built a team that’s not only skilled but emotionally invested in what we’re creating.”This collaborative model has become Moora’s creative backbone. Every piece feels deeply personal, carrying the spirit of the artisan who made it and the brand that shaped it.<h2>The Digital Dance</h2>In a world where trends change faster than the weather, staying relevant on social media has been both a challenge and a necessity.“Keeping up with digital trends can be overwhelming, but it’s crucial,” Prachi admits. Moora has carved out a vibrant online presence, often working with influencers who share the brand’s aesthetic and values. More importantly, Moora listens. Customer feedback is taken seriously—every compliment, every concern, every question is a stepping stone in the brand’s growth.“We’ve learned that engagement isn’t just about metrics—it’s about conversations.”<h2>Looking Ahead</h2>Moora’s journey is far from over. In fact, it’s just beginning to unfold.“As we grow, we want to celebrate regional fashion identities,” she says. “Every Indian state has its own fashion DNA—shaped by culture, climate, and history. We want our collections to reflect that beautiful diversity.”The roadmap ahead involves tapping into localized tastes and preferences while staying true to the brand’s core—sustainability, style, and storytelling.<h2>Words for Other Women Entrepreneurs </h2>When asked what advice she has for aspiring women entrepreneurs, her response to this was simple and clear: “Make sure to try your product yourself or test it on a small group before launching it in the market. As there’s no substitute for that kind of feedback.”In an industry often driven by speed and scale, Moora is taking a different path—one that respects tradition, nurtures craft, and puts women at the center of the story.After all, as she puts it, “What’s more powerful than a woman who wears her roots like a second skin?”As Moora continues to grow, its story remains one of balance — between tradition and modernity, elegance and ease, purpose and creativity. With Prachi Seksaria at the helm, Moora isn’t just building a brand — it’s quietly shaping a more conscious way for women to wear their identity.Discover all about Moora on Prachi Seksaria’s Women Listed Profile – <a href="https://womenlisted.com/moora167532" target="_blank">https://womenlisted.com/moora167532</a> <hr>Also Read: <a href="https://womenlisted.com/blog/from-campaigns-to-ceramics-kajal-mehta-joshis-journey-to-finding-her-true-calling-in-entrepreneurship" target="_blank">From Campaigns to Ceramics: Kajal Mehta Joshi’s Journey to Finding Her True Calling in Entrepreneurship</a>Also Read: <a href="https://womenlisted.com/blog/from-passion-to-powerhouse-vani-talwar-khoslas-journey-with-tidyup-and-the-powder-room" target="_blank">From Passion to Powerhouse: Vani Talwar Khosla’s Journey with TidyUp and The Powder Room</a>

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Discover how Prachi Seksaria is building Moora—a saree label that blends traditional Indian craftsmanship with everyday comfort, sustainability, and storytelling.

Moora by Prachi Seksaria: A Modern Saree Brand Rooted in Craft and Comfort

Moora is not just another saree brand—it’s a conscious, comfort-first label built by Prachi Seksaria, who is redefining how Indian women wear tradition. With handcrafted cotton and silk sarees made in Bagru, Moora blends heritage with modern ease.

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Crafted with Care: How Prachi Seksaria Is Redefining Sarees for the Conscious Indian Woman with Moora

As a woman entrepreneur in India — whether you’re running an established company or launching a home-run business — standing out and growing efficiently means embracing the digital tools at your fingertips. One of the most powerful yet underutilized tools? Using a business listing platform as your digital business card.If you're listed on platforms like <a href="https://womenlisted.com/" target="_blank">Women Listed</a>, you’re already a step ahead. Designed specifically for women entrepreneurs, your profile can serve as a powerful digital business card — ready to be shared with potential clients, collaborators, and customers in just one click.Still wondering what a digital business card is? And how your business listing profile can serve as one? Let’s dive in.<h2>1. What Is a Digital Business Card?</h2>We’re all familiar with printed business cards: small, stylish, and often lost. Now imagine one that’s interactive, shareable in a tap, and packed with useful information. That’s what a digital business card is.Here’s what you can include:<ul><li>Business name &amp; logo</li><li>Location &amp; contact details</li><li>Operating hours</li><li>Website &amp; social media links</li><li>Products or services</li><li>Customer reviews</li></ul>Most business listing platforms already allow all of this — making them ready-made digital business cards that are far more dynamic and accessible than traditional ones.<h2>2. Why It Works for Women &amp; Home-Run Businesses</h2>Moving beyond the basics, here’s why digital business cards are a smart move for women entrepreneurs and small or home-run businesses in India:<ul><li>Accessibility &amp; Convenience: Share your profile via WhatsApp, email, or QR code — customers can access it anytime, anywhere.</li><li>Cost-Effective Marketing: Skip printing costs. Many platforms are free or low-cost, ideal for tight budgets.</li><li>Quick Edits Anytime: Update offers, hours, or contact info instantly.</li><li>Build Trust Instantly: A live online presence with reviews adds credibility, which is vital for new or lesser-known brands.</li><li>SEO Benefits: Listings often link to your site or socials, boosting your visibility in local search results.</li><li>Broader Reach: A strong listing encourages more word-of-mouth sharing.</li><li>Eco-Friendly: Go green while going digital—no paper, no waste.</li></ul><h2>3. How to Turn Your Listing into a Winning Digital Card</h2>Let’s talk about how to optimize your business listing so it functions beautifully as your digital business card.✅ Create a Compelling Profile<ul><li>Business Name: Use the same name across platforms for consistency.</li><li>Logo &amp; Images: Upload high-quality visuals of your brand, products, or workspace.</li><li>Contact Details: Include email, phone, and even WhatsApp for easy reach.</li></ul>✅ Add Personality &amp; Your StoryYour description isn’t just text—it’s your voice. Talk about:<ul><li>What makes your brand unique</li><li>If you’re eco-conscious, sustainable, or women-led</li><li>Your journey as a woman entrepreneur</li><li>Any customization or personal touches you offer</li></ul>This builds connection—especially in India, where authenticity and personal stories resonate.✅ Integrate Social Media LinksLink your Instagram, Facebook, or Pinterest to give viewers a fuller, more engaging picture of your brand and daily updates.✅ Use Relevant KeywordsInclude location-based and product-specific keywords to boost search visibility. For example:<ul><li>“Home-run bakery in Delhi”</li><li>“Handcrafted jewelry in Jaipur”</li><li>“Gluten-free cakes in Mumbai”</li><li>“Organic skincare in Kashmir”</li></ul>This ensures that local customers find you when searching for exactly what you offer.✅ Keep It FreshUpdate your listing regularly with:<ul><li>New arrivals or menu items</li><li>Festive offers or discounts</li><li>Business milestones</li><li>Seasonal promotions</li></ul>Stale listings can turn people away; fresh ones keep them coming back.✅ Encourage Customer ReviewsAsk happy customers to leave a review. It builds trust and improves your ranking on most platforms—helping new customers decide in your favor.<h2>Bonus Tip: Add a QR Code</h2>Print a QR code linked to your business listing and add it to packaging, flyers, or event banners. One quick scan brings people to your full profile—your digital business card in action.Final ThoughtsUsing a business listing platform as a digital card is more than a smart tech hack—it’s a growth strategy. It helps Indian women entrepreneurs and home-run businesses present themselves professionally, connect with the right audience, and save time and money.In a world that’s increasingly digital-first, make sure your brand is easy to find, easy to remember, and impossible to forget. Also Read: <a href="https://womenlisted.com/blog/5-effective-strategies-for-women-led-businesses-to-improve-search-engine-ranking" target="_blank">5 Effective strategies for Women-led Businesses to Improve Search Engine Ranking</a>Also Read: <a href="https://womenlisted.com/blog/6-key-benefits-of-listing-on-a-women-owned-business-directory" target="_blank">6 Key Benefits of Listing on a Women-Owned Business Directory</a>

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Learn how women-led and home-run businesses in India can use business listing platforms as digital cards to grow their brand and reach more customers easily.

Digital Business Card for Women Entrepreneurs in India

Discover how Indian women entrepreneurs, especially those running home-based businesses, can use business listing platforms as powerful digital business cards to boost visibility, credibility, and growth online.

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How Women Entrepreneurs Can Turn Business Listings into Powerful Digital Business Cards

What kind of woman entrepreneur are we really building for?This question keeps coming back to me as we grow Women Listed — a platform that now includes over 5,000 women-led ventures across India.At first glance, the answer should be simple: we're building for women entrepreneurs. But look a little closer, and you’ll realize — women in business don’t fit into neat boxes.Some are running solo from their kitchens, baking cakes or curating hampers, juggling kids and customer calls. Some are building startups with pitch decks and seed funding. Others are the second or third generation in a family business, trying to modernize legacy systems while respecting tradition. Some run coaching practices, healing spaces, handmade brands — and many do all of this while also being primary caregivers.Their businesses are different. Their goals are different. Their timelines, their ambitions, even their definitions of success — all different.And yet, they are often grouped together under one broad label: "women-led."The truth is, India’s women-led business ecosystem is wildly fragmented — and deeply underrepresented. According to the Sixth Economic Census, there are over 15.7 million women-owned businesses in India — but a majority of them are single-person enterprises. No teams. No formal setup. Just women making it work.Only about 14% of startups in India are founded by women, and most remain bootstrapped or underfunded. Even among formal businesses, many are still operating through WhatsApp, word-of-mouth, or local exhibitions. Digital infrastructure is not a given — it’s a barrier.So, how do you build one platform that serves such a diverse universe of women?At Women Listed, we’ve realized that the real common thread isn’t industry, income, or investment. It’s something deeper.It’s the desire to be taken seriously.To be seen, yes — but also to be found, respected, and supported.For some, that means access to new audiences. For others, it’s a business listing that lends credibility. For some, it's the ability to learn new skills, understand digital tools, or simply be in a room with others who get it.What we’re trying to do is create a platform where all of that is possible — where a woman baking cupcakes from home and a woman building a wellness startup can both find their place, their path, and their people.It’s not easy. But it’s necessary.Because women aren’t looking for just another community. They’re looking for systems. Pipelines. Possibilities.And we owe it to them to build better.I am one of us too:)<h6>Note: This reflection comes from Women Listed Founder, Ms. Meeta Gutgutia</h6><hr>Also Read: <a href="https://womenlisted.com/blog/women-listed-indias-first-dedicated-visibility-platform-for-women-entrepreneurs" target="_blank">Making Women-Owned Businesses Discoverable - The Women Listed Story</a>Also Read: <a href="https://womenlisted.com/blog/from-safe-spaces-to-growth-spaces-the-power-of-womens-business-communities" target="_blank">From Safe Spaces to Growth Spaces - The Power of Women’s Business Communities</a>

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Not all women-led businesses look the same. From home-run ventures to funded startups, this blog explores the real diversity of Indian women entrepreneurs — and how platforms like Women Listed can truly support them.

Who Are We Really Building For? Rethinking Women Entrepreneurs in India

A thoughtful reflection on the real diversity of women entrepreneurs in India — and why building one platform to serve them all requires more than just a “women-led” label.

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Who Are We Really Building For? A Reflection on Indian Women Entrepreneurs

Picture this: A professional dancer at the prestigious Kingdom of Dreams in Gurgaon, moving to jazz rhythms night after night. Yet something was missing. <a href="https://womenlisted.com/shilpajaiswal" target="_blank">Shilpa Jaiswal</a> felt a deeper calling—one that would eventually transform thousands of lives and earn her recognition at the Women Listed Celebrating Excellence Awards 2025.Today, Shilpa is the powerhouse behind Wellness by Shilpa, a wellness platform through which she aims to revolutionize how modern women approach self-care, stress management, and personal transformation.<h2>The "1% Better" Revolution: Small Steps, Massive Impact</h2>Why Traditional Wellness Fails (And What Actually Works)Forget dramatic lifestyle overhauls that leave you exhausted by week two. Shilpa discovered something revolutionary: sustainable transformation happens 1% at a time.This isn't just feel-good philosophy—it's a scientifically-backed approach that's helped over 115,000 Instagram followers reclaim their inner peace without overwhelming their already busy lives."Movement has always been my language. When I transitioned from dance to yoga, I realized I could help others find balance and healing through mindful movement practices." - Shilpa JaiswalThe Game-Changing Moment: 2020's Wellness AwakeningWhen the world shut down in 2020, Shilpa stepped up. While others retreated, she organized community wellness events that became lifelines for women desperately seeking connection and healing. "I believe in making wellness accessible and sustainable," Shilpa explains. "My approach isn't about dramatic lifestyle overhauls that overwhelm but rather small, intentional habits that create lasting change."The results? A growing movement that would eventually capture the attention of global corporations and wellness seekers across India.<h2>What Makes Wellness by Shilpa Different? The Secret Sauce Revealed</h2>The Holistic Trinity ApproachShilpa's method isn't just yoga—it's a comprehensive transformation system that addresses the complete spectrum of wellness through mindfulness coaching and meditation practices for the mind, yoga and mindful movement therapy for the body, and sound healing with aromatherapy integration for the spirit. This holistic trinity approach ensures that every aspect of a person's well-being is nurtured and transformed.Corporate Giants Are Taking NoticeWhen Google and Meta need wellness expertise, they call Shilpa. Her corporate wellness programs have transformed workplace culture through specialized stress management workshops at Google, mindfulness for productivity sessions at Meta, and premium wellness events in partnership with DLF. Her client roster extends to multiple Fortune 500 companies seeking authentic wellness solutions that deliver measurable results.The Numbers Don't Lie: Extraordinary Growth StorySince launching in 2014, Wellness by Shilpa has achieved remarkable 100% revenue growth year-over-year while building an engaged social media community of over 118,000 followers. Her success extends beyond numbers through prestigious corporate partnerships with global tech giants, national award recognition, and expanded expertise with sound healing certification that enhances her comprehensive service offerings.Real Transformation Stories: What Clients Are SayingFor Shilpa, success isn't just about growth — it’s about genuine, heart-centered impact. She customizes each healing session with guided meditations, sound healing, and aromatherapy, ensuring every experience is transformative and deeply personal.Clients like Manvi Puri describe her sessions as "deeply transformative," emphasizing Shilpa's kindness, support, and passion for helping others reconnect with themselves.<h2>Breaking Barriers: Overcoming the Wellness Industry's Biggest Challenge</h2>The wellness industry's dirty secret? Most programs are designed for people with unlimited time and resources. Shilpa cracked the code by creating:Accessible Wellness Solutions for Real WomenShilpa cracked the code by creating micro-habits that fit into 5-minute morning routines, offering practical strategies specifically designed for busy professionals, building community support without the premium price tag, and providing flexible scheduling that works with real life. This approach ensures that wellness isn't a luxury but an achievable reality for every woman, regardless of her schedule or budget constraints.<h2>The Master Plan: India's Next Wellness Revolution</h2>Shilpa's vision extends far beyond individual transformation. Her ambitious goals include:Becoming a Wellness VoiceHer ambitious roadmap includes hosting large-scale community events that bring holistic healing to the masses, spearheading national wellness advocacy to promote yoga and sound healing as essential life tools, creating educational content that makes ancient wisdom accessible to modern women, and forging strategic partnerships to expand her reach across India and beyond. This comprehensive approach positions her to become a transformative force in India's wellness landscape.The 2025 Recognition: Excellence Awards SpotlightMarch 2025 marked a pivotal moment when Shilpa received Special Mention at the Women Listed Celebrating Excellence Awards—recognition that validates her approach and amplifies her mission to transform lives through accessible wellness.Why This Matters: The Bigger PictureIn a world where stress, burnout, and disconnection have become epidemics, Shilpa Jaiswal represents something powerful: proof that one person's dedication to authentic healing can create ripple effects that transform entire communities."My vision is to make holistic wellness practices accessible to all," she shares. "I want to be a strong voice promoting yoga, sound healing, and self-development as essential tools for a balanced life."For those seeking transformation through holistic practices, <a href="https://www.instagram.com/wellnessbyshilpa/" target="_blank" style="color: rgb(0, 0, 0); background-color: transparent;">Wellness By Shilpa</a> offers a unique pathway to self-discovery, balance, and empowerment—one small, intentional step at a time.Discover Shilpa Jaiswal's profile on Women Listed - https://womenlisted.com/shilpajaiswal

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Discover Shilpa Jaiswal’s transition from dance to wellness. Learn how she empowers women through yoga and sound healing—and earned Women Listed recognition.

Shilpa Jaiswal’s Wellness Journey | Women Listed Honoree

Shilpa Jaiswal, a former dancer turned wellness practitioner, shares her journey from performance to healing, blending yoga, sound therapy, and mindful self-care—recently earning recognition at the Women Listed Celebrating Excellence Awards.

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