While heading to a formal event, a wedding ceremony, or a festive occasion, the initial concern inevitably revolves around the choice of attire. One should wear an attire that doesn't just make you feel physically attractive but also feels comfortable to your skin.
Empathizing with women's needs, designer Priyanka Gupta introduced her label, "Summer by Priyanka Gupta," specializing in creating lightweight and breezy outfits for them. Her designs skillfully combine style and comfort, allowing women to enjoy every moment without any discomfort, embodying elegance effortlessly.
Priyanka Gupta’s Journey: The Fusion Of Passion And Entrepreneurship
Priyanka Gupta, a Fashion Designer and Entrepreneur, completed her BBA in Accounting and Finance from Boston University in 2001. Later, she earned a Diploma in Interior Design from Spectrum Institute of Design, Delhi.
Since childhood, Priyanka had a deep passion and love for Indian heritage and attire. She loved to get dressed in traditional Indian outfits at functions. After finishing her studies, she turned her passion into a business, creating a clothing line that celebrates the beautiful and captivating designs found in Indian culture.
Introducing “Summer”: A Breath Of Airy Elegance
In 2015, Priyanka Gupta introduced her exclusive label, “Summer by Priyanka Gupta,” in Delhi, inspired by the season of sunshine and cheer - summer. It is a high-end luxury women’s wear brand creating fashionable clothing blending contemporary designs and Indian craftsmanship.
Priyanka aims to capture the essence of summer in her clothing line. Her collection includes a beautiful range of traditional Indian women’s clothing in vibrant colors that resonate with modern women’s preferences. These include an exquisite variety of saris, tunics, tops, stoles, lehengas, and kurtas, which are available at Select fashion boutiques throughout India and the Middle East. Also, the brand has a team of skilled and creative designers who create the finest clothing pieces with deep detailing using flowy fabrics like silk, chiffon, satin and georgette. Moreover, it follows the emerging trends in Indian bridal fashion that focus on Pastel colors, floral designs and minimalistic patterns.
Growth and Beyond
“Summer” has a wide clientele across India, the USA, the UK, Australia, and the Middle East, showcasing its global reach and popularity in diverse regions. Many famous stars like Madhuri Dixit, Kangana Ranaut, Sonali Bendre and Fatima Sheikh have worn “Summer” designs and boosted their popularity and reputation.
Priyanka Gupta expanded the brand with two new sections: “My Summer” for casual and everyday fashion and “Summer Embroideries” to help high-end boutiques in the Middle East with their design and embroidery.
Priyanka’s journey from her deep-rooted passion for Indian heritage to a thriving fashion entrepreneur reflects dedication, innovation, and a commitment to artistic excellence. Her brand “Summer” stands not just as a clothing brand but as a testament to style, comfort, and creativity in the world of fashion.
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