Stitching Cultures Together: The Story Behind Urvashi Kaur’s Iconic Label
Fashion is no longer just about picking up what appeals to eyes or just off-the-rack. Fashion is about stories behind the creations, about celebrating craftsmanship, traditions and sustainability. Combining all this is Urvashi Kaur, a celebrated and known name in fashion who started her eponymous label in 2008. Here’s the Story of Urvashi Kaur and her brand.
What Inspired Urvashi Kaur
Growing up in an Army family, Urvashi Kaur moved a lot across India, giving her an exposure to different communities. This helped her get an understanding of the rich craft communities across the country. She later moved to Algeria with her family, which introduced her to a whole new culture. All these experiences and nomadic life profoundly influenced her journey into fashion as it helped her gain appreciation for different cultural traditions and art forms.
While studying History at Delhi University, Urvashi Kaur found a passion for theatre and costume designing. She further explored this interest by working with a theatre company. This led her to find her ultimate calling for fashion designing, and to further hone her skills, she pursued further studies at Esmod, a prestigious private school in Paris, France.
Armed with her enriching influence as a traveller and international fashion education, Urvashi Kaur came back to India to start her eponymous label in 2008.
What is Urvashi Kaur’s Design Philosophy and Unique Approach
At the heart of Urvashi Kaur's brand is a commitment to sustainability and inclusivity. Her label offers trans-seasonal, adaptable, and gender-inclusive clothing that embodies a 'glocal' ideology, which merges global design sensibilities with local craftsmanship. Urvashi’s designs are focused on functionality and comfort. She collaborates closely with artisanal communities across India, employing traditional weaving, block-printing, and dyeing techniques to create eco-friendly garments.
What sets Urvashi apart is her commitment to slow fashion, where she emphasizes quality and sustainability over mass production. By implementing zero-waste policies and utilizing organic textiles and natural dyes, Urvashi ensures that her creations have minimal impact on the environment.
What you will find at Urvashi Kaur’s Label
Urvashi Kaur's label offers a diverse range of clothing, which is gender-inclusive. Her website offers clothing as “He.She.They.” You will find a range of top and bottom wear, including tunics, shirts, peblum vests, sarees, crop tops, shorts, dresses, skirts, pants, shalwars, dhotis, blazers, overcoats, jackets, and even co-ord sets.
In her collection, you will find work like lehariya, chaap silai, metallic block prints, hand-woven denim, shibori tie, and dye, Kutch weaves with kala cotton and Maheshwari weaves, and more modern spins to traditional textiles and techniques.
Her collections often feature neutral palettes, intricate handwoven textiles, and innovative draping techniques, reflecting a deep respect for indigenous craftsmanship. With this she is also constantly challenging conventional norms of bright, embellished fashion, offering a refreshing alternative that is both elegant and responsible.
Urvashi Kaur’s Achievements and Accolades
16 years with her label, Urvashi has carved a niche and name for her brand. She has been showcasing her collections at Lakme Fashion Week for years. Various celebrities, influencers and artists have been spotted in Urvashi Kaur’s creations. Ratna Pathak Shah, Rasika Duggal, Tilotama Shome, and more have walked on ramp donning her designs.
Urvashi and her work have been featured in multiple media publications, including Vogue, Elle, Mid-Day, Hindustan Times, GQ, and more. She has earned accolades like Elle Designer of the Year (2024) and recognition as one of India’s Forces of Fashion by Vogue (2023). She has also appeared on the GQ's Best Dressed List and has been championing initiatives like the UN’s 200 Million Artisans report.
If you are looking for clothing that combines contemporary with ethnic and brings you a sustainable, wearable fashion, then Urvashi Kaur’s namesake label is a good choice for you to check out. You can shop for her clothes on her website, or on multi-designer outlets like Pernia Popup Shop, Ensemble India, Ogaan, and more. For all details, you can find the links on the Women Listed profile.
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