Effortless and Comfortable : 5 Women-Led Western casual wear Brands

December 31, 2024

There is no type of clothing that allows our personality and choices to be reflected as much as western casual attire. The different varieties of tops, all the patterns on skirts, and the graphics on t-shirts let us truly express our own aesthetic. A more comfortable choice than formal wear, and a lot less hassle than ethnic wear with dupattas or sarees, this type of clothing is always our go-to when we want to sit back and relax. If you have been wanting to stock up your closet, here are 5 women-led Western casual wear brands for you to shop from.

1. Ur Mish by Urvi Mishra

Urvi Mishra wanted to utilize her degree from NIFT to make clothing that empowered the women who wore them. This led her to launch her Western casual wear brand, Ur Mish. Bright colors, vibrant prints, and flattering silhouettes describe the designs of this woman-led brand the most accurately. It is also a size-inclusive brand, where you will find sizes up to 4XL in almost all of their items. On their website, you can find a wide range of tops, skirts, dresses, co-ords, and jumpsuits.

Price range- ₹2,200 to ₹11,000

Women Listed Profile: https://womenlisted.com/urvi

2. B77 by Rachna Sarup

Rachna Sarup’s B77 is a brand that embodies sustainability in every step of the production of their items. This woman-led brand’s clothing has co-ords, dresses, and tops in soothing earthy shades and comfortable fitting. Their garments are accentuated with textures and patterns, making them just the right amount of elegant for everyday wear. They ensure responsible sourcing of eco-friendly fabrics like bamboo silk and bemberg linen; and they support women weavers from rural areas with their Be.Collective initiative. For every order you place, they will plant a tree sapling in your name and send you the geo-location as well as a certificate for it.

Price range- ₹2,277 to ₹11,077

Women Listed Profile: https://womenlisted.com/rachnasarup

3. 365 Days of Cotton by Dishu Jain

Dishu Jain’s 365 Days of Cotton has a range of Western casual wear where every piece is made with organic cotton. This woman-led brand ensures the finest quality of cotton that is ethically sourced.Within the categories of dresses, tops, and bottoms, there is an exhaustive variety of styles for you to choose from to fit your needs. There is an abundance of all-white ensembles where each item sports a distinctive design, but you will also find colors like black, red, and orange in their catalog.

Price range- ₹1,865 to ₹7,465

Women Listed Profile: https://womenlisted.com/dishu

4. Brew the Soul - Saumya Sharma

If you are someone who loves to wear clothes that lets you express your personality with some themed graphics, then you might want to see Brew The Soul. Founded by Saumya Sharma, this brand is a hub for western casual wear with motivational quotes, and quirky puns printed on the front. They offer it on garments like crewnecks, jackets, and hoodies. Their collections of t-shirts, sweatshirts, and bomber jackets are a one-stop destination for the fans of the global K-Pop boyband BTS, offering all kinds of designs related to them in their attires.

Price range- ₹799 to ₹1,499

Women Listed Profile: https://womenlisted.com/saumya

5. AffordableClothing2021 - Aashi Sachdeva

As the name suggests, Aashi Sachdeva’s brand AffordableClothing2021 offers pieces that are as easy on the eyes as they are on your wallet. You can browse from categories like tops, skirts, jackets, and cargo pants, where you will find a myriad of options in colors and designs. The range of jeans on their website is especially worth noting. Every possible style of jeans like boot-cut, flared, wide, slim-fit, straight, can be found here in shades of blue, black, brown, and white.

Price range- ₹350 to ₹850

Women Listed Profile: https://womenlisted.com/aashi

Whether it is lounging on your couch after a long day’s work, or meeting your friends at the mall, you cannot go wrong with Western casual wear. So, splurge on these brands by women entrepreneurs and know that you will always look effortlessly trendy with their designs.

Also Read, Fragrances with a Story: 5 Women-Led Attar Perfumes Brands

Also Read, Step Into Elegance: 5 Women-Led Footwear Brands where you can Find Juttis For Women

Recommended Blogs

Explore inspiring stories, tips, and trends for women entrepreneurs

Blog Thumbnail
From Snack Idea to FMCG Execution: Inside Prabhjot Kaur’s SNAAQZ Journey
Prabhjot Kaur started SNAAQZ with a product problem. Her entrepreneurial journey is now about the harder FMCG disciplines that come after launch: pricing, distribution, availability and earning the next purchase.
Blog Thumbnail
Being Online Is Not the Same as Being Findable: How to Make Your Small Business More Visible
Visibility is not the number of places your business exists. It is how easily a stranger can find, understand and trust it. Use this practical audit to identify what is missing.
Blog Thumbnail
From a Two-Person Setup to a Full-Stack Agency: Mallika Tomar's REVAMP Journey
Mallika Tomar is building REVAMP around a simple test for digital visibility: does it help the business move forward? Her founder journey spans creator insight, client trust, performance thinking and the transition from hands-on execution to team-led growth.
Blog Thumbnail
Led by Women: 15 Indian Corporate Gifting Brands for Hampers, Onboarding & Client Appreciation
A curated Women Listed guide to 15 corporate gifting brands led or co-led by women, spanning premium hampers, employee onboarding, gourmet, impact and wellness gifting.
Blog Thumbnail
A Catalogue Is Not a Lookbook: What Buyers Actually Need to See
A beautiful catalogue can still make a buyer work too hard. Here is how to build one that answers the questions between interest and an order.
Blog Thumbnail
More Than a Chat Group: How to Use the Women Listed WhatsApp Community for Business Growth — Recommended
A practical guide to using the Women Listed WhatsApp Community for referrals, supplier discovery, relevant promotion and stronger business relationships.
Blog Thumbnail
7 Women-Led Candle Brands in India for Scent, Décor & Gifting
From hand-blown glass and ritual candles to playful soy wax and festive gifting, discover seven women-led Indian candle brands with distinct design and fragrance identities.
Blog Thumbnail
Meet Anubha Jhawar Who Is Building a Homegrown Luxury Tea Brand Without Chasing Every Trend
Tea Sommelier Anubha Jhawar returned to her family’s tea roots to build Celeste. Her founder journey is now about balancing craftsmanship and brand conviction with the discipline to adapt when customers or products tell her something different.
Blog Thumbnail
Where to List Your Small Business Online in India: The Business Directories That Actually Matter
The best business listing depends on how customers search for you. Here is how to choose the right mix for local, B2B, professional and women-led business discovery.
Blog Thumbnail
7 Handmade & Designer Diya Brands for Diwali 2026
From blue pottery and hand-painted terracotta to inclusive and livelihood-led gifting, Women Listed’s Diya Edit spotlights seven distinctive Indian makers for Diwali 2026.